What Notion understood about creators
Notion didn't grow because of a script. It grew because people who used it every day showed others how.
The Lowqé journal
Notes from the field
What we learn about creator partnerships, audience fit and working with brands and creators, without the fluff.
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Why audience fit matters more than reach
A big audience that doesn't need a product is worth less than a smaller one that does.
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How we decide if a creator and a brand fit
Before we propose a partnership, we ask a few simple questions. If we can't answer them, we don't propose it.
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What makes a creator partnership feel natural
The best sponsored content doesn't feel like an interruption. Here's what usually makes the difference.
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